Privacy Policy                               

BlueBee Technologies Sdn. Bhd. (hereafter referred to as ‘ERTH’, ‘we’, ‘our’ or ‘us’) offers a simple and convenient way for anyone to recycle their old electronic devices. We are committed to respecting your privacy and protecting your personal data, which is any information that is capable of identifying you as an individual person. 

This privacy policy has been prepared in compliance with the EU’s General Data Protection Regulation (GDPR). The GDPR promotes fairness and transparency for all individuals in respect of their personal data. This privacy policy applies to the personal data we process through our externally facing online and offline services, and our business dealings with you generally. It explains how and why we collect personal data, and how you can exercise your privacy rights. If you would like to get in touch about anything in this policy or about your personal data, please contact us at hello [@]


Table of contents

    1. Data we collect

    2. What personal data do we share with third parties and who are they?

    3. Why do we share data outside of the EU/EEA?

    4. How do we keep your personal data secure?

    5. Changes to our privacy policy and control

    6. Your privacy rights

    7. About us


Data we collect

As a data controller, we collect personal data to deliver our services. Here, personal data refers to any information relating to an identified or identifiable individual (e.g. name, address, email address, phone number, etc.) By voluntarily providing us with your personal data, you are consenting to our use of it in accordance with this privacy policy. 

1.1. What data do we ask you to provide to us, and why?

The personal data we collect and process depends on what ERTH service(s) you use. We primarily process personal data as part of the following activities:

  • Marketing: We strive to provide you with choices regarding certain personal data uses, particularly around marketing. We collect limited personal data, such as names and email addresses, in order to communicate with business contacts, build brand awareness, share updates, publicise events, and fulfil other general marketing purposes. We do so through occasional email communications, ensuring minimal privacy impact. You have the right to opt-out of any marketing communications we send you by clicking unsubscribe or emailing [email protected] 

  • Website: Our website,, may use cookies in order to understand your preferences and improve your customer experience. We also share information about your use of our site with our advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

ERTH’s website is not designed for or directed towards children aged 13 or younger, and we do not intentionally collect or maintain personal data about anyone under this age.


What personal data do we share with third parties and who are they?

If you provide personal data to us, you acknowledge and agree that such personal data may be shared with the authorized third parties referred to herein.

We may share personal data with the following third parties:. 

  • Third party service providers: We use a range of third party service providers to deliver our services and develop our products. These include: MailChimp and G-suite. This privacy policy does not apply to such third party websites, and ERTH is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore, we encourage you to read the privacy policies of any third parties upon disclosing your information to such parties or visiting such third party websites.

There are certain situations in which we may share access to your personal data without your explicit consent; for example, if required by law, to protect the life of an individual, to prevent fraud against ERTH and/or our business partners, or to comply with any valid legal process, government request, rule or regulation.


Why do we share data outside of the EU/EEA?

We may transfer personal data to a country outside of the European Economic Area (EEA), for example, if a third party we share data with has servers located outside of the EEA. If this is the case, we will ensure that the transfer is legal and your data is secure by following the EU’s guidelines. You can request more details on the protection given to your personal information when it is transferred outside the EEA, by emailing [email protected]


How do we keep your personal data secure?

We value the security of your personal data, and take appropriate technical and organisational measures to ensure it is protected from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Through our infrastructure, policies and internal training, we incorporate measures that:

  • ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services

  • restore the availability and access to personal data in a timely manner in event of a physical or technical incident

  • regularly test, assess and evaluate the effectiveness of technical and organisational measures for ensuring the security of the processing

Although we will do our best to protect your personal data, ERTH cannot guarantee that unauthorised persons will not obtain access to your personal data. And therefore, we strongly recommend making a factory reset to every device before recycling with any service provider.


Changes to our privacy policy and control

ERTH reserves the right to change this privacy policy from time to time. When we do, we will let you know, where we can, by adding notices to our website or emailing you. If we make changes to this privacy policy that increase our rights to use your personal data previously collected about you, we will obtain your consent by adding notices to our website or by emailing you. By continuing to access our website or use our services after those changes become effective, you agree to be bound by the revised privacy policy.


Your Privacy Rights

With reasonable notice, and based on the fulfilment of criteria set out by GDPR, we guarantee the following rights:

– the right to be informed about the collection and use of your personal data (see 6.1);

– the right of access to your personal data and any supplementary information (see 6.1); 

– the right to have any errors in your personal data rectified;

– the right to have your personal data erased;

– the right to block or suppressing the processing of your personal data;

– the right to move, copy or transfer your personal data from one IT environment to another;

– the right to object to the processing of your personal data in certain circumstances, and;

– rights related to automated decision-making (i.e. where no humans are involved) and profiling (i.e. where certain personal data is processed to evaluate an individual).

We also give you the option to manage your data by writing to us at [email protected]

While we do not hold personal data any longer than we need to, the duration will depend on your relationship with us.

6.1 Your subject access rights 

As part of our commitment to data protection, we ensure that you can access further information on your personal data. By emailing [email protected], you can request the following information:

– personal data we have collected about you

– the basis on which we are holding it (e.g. because you gave us consent)

– what we will do with it

– how long we will hold it for

– where it is stored and with what security protection

– who it might be shared with

– your rights in relation to the data, and

– information on how you can access and manage this data


About Us

We are ERTH and our address is G-3A, Kanvas Retail @ Prima15, Jalan, Teknokrat 6, 63000 Cyberjaya, Selangor, Malaysia.

In case of queries regarding our privacy policy, contact us at hello [@] To get in touch with our Data Protection Officer, please contact ams [@]

2018-2021 © ERTH

(BlueBee Technologies Sdn Bhd - 1181695-X)